In my 30+ years as a copywriter, among the many techniques that have proven successful, one that has consistently stood out is writing news-style copy. I’ve built a lucrative career around this approach, and you might even say it’s been my ultimate Trojan horse. [READ MORE…]

My John Travolta/Olivia Newton-John Guide to Writing Convincing Sales Copy: Tell Me More, Tell Me More! Picture this: You’re sitting in a drive-in theater, the opening credits of “Grease” start rolling, and John Travolta and Olivia Newton-John burst into [READ MORE…]

  Learn How to Write Persuasive and Compelling Sales Content without Overwhelming Hours of  Trial and Error Build the Copywriting Skills You’ve Always Desired with a Personalized Roadmap for Success Tailored to Fit Your Busy Entrepreneurial Schedule My Areas of Three [READ MORE…]

If you have been following me for some time, then you know my mantra is “Work once and get paid over and over again.” Sadly, most copywriters work over and over to get paid once. The secret to my success has not only been to collect royalties on my workbut also to write new [READ MORE…]

The Incredible Persuasive Power of the Word “Almost” If you desire to become a high-level persuader, then you must look deeply into the highest-level persuasive words.  One word that has proven to be highly effective in this realm is “almost.” [READ MORE…]

“Here’s a Simple Idea That Will Make You Money” is a pitch that I’ve used for years to catch my clients’ attention. The moment I said it, their ears were wide open, like the old RCA Victor Dog listening to his owner’s voice for the first time on a [READ MORE…]

How to Build Muscle Memory for Effective Persuasion Mental muscle memory is the ability of the brain to remember and recall specific actions or movements through repetition and practice.  While this type of memory is often associated with physical activities such as [READ MORE…]

How This Tool Will Make Great Copywriters Better and Poor Ones Poorer Copywriting has been around since the invention of the printing press. It’s a skill that has evolved over time, adapting to new technologies and media. But the future of copywriting is going to look [READ MORE…]

If you want to keep your readers reading down the page, you will find no better transition phrase than “that’s why.” This powerful phrase has the ability to keep readers reading, and it’s a great tool to use in your sales letters, landing pages, and [READ MORE…]

As a copywriter, your ultimate goal is to get people to read and respond to your message. But in today’s digital world, where people are constantly bombarded with information and advertisements, how can you make your message stand out? The answer lies in understanding [READ MORE…]

As a black belt in Judo and Jiu-Jitsu and a 30+ year master copywriter with experience generating over $100 million in sales, I’ve learned that the discipline and focus required to excel in martial arts can also be applied to the craft of copywriting. As a three-time [READ MORE…]

How to Mine Your Swipe File for Million-Dollar Ideas Mining your swipe file for million-dollar ideas is a great way to jumpstart your writing process and create effective promotions. If you are not familiar with the term swipe file, it is a collection of advertising samples [READ MORE…]

If you want to write an effective advertorial that will encourage your readers to buy from you, this article is for you. In it, I will share some tips and tricks I use when crafting an advertorial that generates sales. I’ll cover how to identify a captivating story, [READ MORE…]

Welcome to “The Secret to Inevitable Success,” a life coaching program that can help individuals succeed in business and in life starting from scratch. I’m living proof that my teachings work – going from no income in 1989 to averaging over $250,000 annual for [READ MORE…]

$4 REIT to Hit $8 –With 18% Dividends Along The Way You are going to love it! This email promotion for Cash Machine was the control with various leads for over 10 years. As you read through this, you will begin to see my $1 Million Copywriting Formula at work. [READ MORE…]

Earlier this year, I was interviewed by Sana A Ahmed, Strategist & Ideator. The interview awas like on her Twitter Spaces she hosted. The subject was one that I have lived as a freelance financial copywriter: Selling the golden dream of wealth and riches, and Monetising [READ MORE…]

As you continue down your copywriting journey, you will run up against resistance. Sometimes that resistance will feel like a bump in the road, sometimes it will feel like you’ve hit a brick wall. I hit a brick wall in 2005 when I found myself out of work! If you find [READ MORE…]

If you want to get your advertisments read, then I suggest you take page out of the screenwriters playbook. [READ MORE…]

If your copy is not converting and you don't know what to do, read my special message today. [READ MORE…]

Selling the golden dream is like walking your reader down the Yellow Brick Road to meet the Wizard...who is going to make them rich! [READ MORE…]

How to Make It BIG as an A-List Financial Copywriter  Before I get started, I want to share with you some of the great feedback on Parts I and II of my Selling the Golden Dream: How to Make It BIG as an A-List Financial Copywriter.  Kevin writes… [READ MORE…]

In today’s message, I would like to show you how to take your reader down the Yellow Brick Road. I will give you an example from one of my most successful email promotions. That way you’ll see the effectiveness of my Million-Dollar Copywriting Formula at work. [READ MORE…]

Writing about making money is one of the easiest things to do on the planet. It’s not even a job. REASON: You don’t have to sell people on wanting to make money, have money, or spend money. [READ MORE…]

I wrote these advertorials for a supplement company that no longer is in business. These were super fun to write. Unfortunately the product never took off. REMEMBER: Nobody buys unless they believe. I guess nobody believed that these supplements could increase your breast [READ MORE…]