How to Reverse Engineer Winning Emails, Landing Pages, and Video Sales Letters If you want a simple way to ramp up the persuasiveness of your promotions, here’s what you need to do: Study winning ads. Identify the winning advertising appeals. [READ MORE…]

“Here’s a Simple Idea That Will Make You Money” is a pitch that I’ve used for years to catch my clients’ attention. The moment I said it, their ears were wide open, like the old RCA Victor Dog listening to his owner’s voice for the first time on a [READ MORE…]

How to Build Muscle Memory for Effective Persuasion Mental muscle memory is the ability of the brain to remember and recall specific actions or movements through repetition and practice.  While this type of memory is often associated with physical activities such as [READ MORE…]

How This Tool Will Make Great Copywriters Better and Poor Ones Poorer Copywriting has been around since the invention of the printing press. It’s a skill that has evolved over time, adapting to new technologies and media. But the future of copywriting is going to look [READ MORE…]

As a copywriter, your ultimate goal is to get people to read and respond to your message. But in today’s digital world, where people are constantly bombarded with information and advertisements, how can you make your message stand out? The answer lies in understanding [READ MORE…]

As a black belt in Judo and Jiu-Jitsu and a 30+ year master copywriter with experience generating over $100 million in sales, I’ve learned that the discipline and focus required to excel in martial arts can also be applied to the craft of copywriting. As a three-time [READ MORE…]

How to Mine Your Swipe File for Million-Dollar Ideas Mining your swipe file for million-dollar ideas is a great way to jumpstart your writing process and create effective promotions. If you are not familiar with the term swipe file, it is a collection of advertising samples [READ MORE…]

If you want to write an effective advertorial that will encourage your readers to buy from you, this article is for you. In it, I will share some tips and tricks I use when crafting an advertorial that generates sales. I’ll cover how to identify a captivating story, [READ MORE…]

Welcome to “The Secret to Inevitable Success,” a life coaching program that can help individuals succeed in business and in life starting from scratch. I’m living proof that my teachings work – going from no income in 1989 to averaging over $250,000 annual for [READ MORE…]

$4 REIT to Hit $8 –With 18% Dividends Along The Way You are going to love it! This email promotion for Cash Machine was the control with various leads for over 10 years. As you read through this, you will begin to see my $1 Million Copywriting Formula at work. [READ MORE…]

Earlier this year, I was interviewed by Sana A Ahmed, Strategist & Ideator. The interview awas like on her Twitter Spaces she hosted. The subject was one that I have lived as a freelance financial copywriter: Selling the golden dream of wealth and riches, and Monetising [READ MORE…]

I wrote these advertorials for a supplement company that no longer is in business. These were super fun to write. Unfortunately the product never took off. REMEMBER: Nobody buys unless they believe. I guess nobody believed that these supplements could increase your breast [READ MORE…]

Your emails suck. Your landing pages are garbage. Your funnels send clients down the drain. And your Twitter feed is boring as Sh’t. This FREE copywriting swipe could give you the inspiration you’re looking for to increase conversions across the board. This [READ MORE…]

If you have been writing copy as long as I have, you know there are no perfect copywriting swipes.  They all contain nuggets of information you can tap into for your next project,  but none of them will write the promotion for you. Perhaps that’s the biggest flaw [READ MORE…]