The Persuasive Power of the Transition “That’s Why”

If you want to keep your readers reading down the page, you will find no better transition phrase than “that’s why.”

This powerful phrase has the ability to keep readers reading, and it’s a great tool to use in your sales letters, landing pages, and video sales letters.

The reason is simple:

That’s because it ties together two related thoughts and helps to show the reader the cause-and-effect relationship between them.

By using “that’s why”, you can show your readers the logical progression of your argument and help them to see why your product or service is the solution they’ve been looking for.

Here are five examples of how you can use the transition phrase “that’s why” in your sales letters:

  1. “Our product is made with the highest-quality materials and is designed to last for years. That’s why our customers keep coming back for more.” In this example, the transition phrase “that’s why” is used to show the connection between the quality of the product and the customer’s loyalty.
  2. “We offer 24/7 customer support to ensure that all of your questions are answered quickly and efficiently. That’s why our customers rave about our customer service.” Here, the transition phrase “that’s why” is used to connect the excellent customer service provided by the company to the positive feedback they receive from customers.
  3. “Our software is designed with user experience in mind, making it easy for anyone to use. That’s why our clients report increased productivity and better results.” In this example, the transition phrase “that’s why” is used to connect the user-friendly design of the software to the positive results reported by clients.
  4. “We use only the freshest ingredients in our recipes, and we never compromise on quality. That’s why our dishes are always bursting with flavor.” Here, the transition phrase “that’s why” is used to connect the high-quality ingredients used by the company to the delicious taste of their dishes.
  5. “My Million-Dollar Copywriting Formula Coaching program is designed to show you more than just tricks of the trade. It focuses on real-world persuasive techniques and how to apply them. That’s why our graduates are making $100,000 or more each year because their copy sells more.” In this final example, the transition phrase “that’s why” is used to connect my one-on-one training program to the big money my graduates are making.

“That’s why” you should add this powerful phrase to your copywriting arsenal… and why if you want to get to the next level in copywriting, I invite you to come train with me.

You’ll get insights like this and much, much more.

Click here to learn more.

All good wishes,

Doug D’Anna

Doug D'Anna

As a seasoned direct response copywriter, Doug D'Anna has created more than 100 widely-mailed control packages for the world's largest specialized information publishers—generating over $100 million in direct sales.