How to Breathe New Life into Old Promotions and make a sh’t ton of money along the way!

If you have been following me for some time, then you know my mantra is “Work once and get paid over and over again.” Sadly, most copywriters work over and over to get paid once.

The secret to my success has not only been to collect royalties on my work
but also to write new leads on old promotions.

This has allowed me to have email and direct mail controls that last for years – all by adding what I call “vitamin booster shots” to old direct mail and email promotions and increasing response rates and orders.

As a result, I was able to write faster than my competitors, knocking out four or five promotions in the time it took them to write one.

Here’s the secret.

Instead of starting from scratch every time I create a new promotion, I only rewrote the lead and then tied it to the back end of a previously written email.

The amount of time I saved was incredible.

I did it by creating a seamless formula that was tied directly to one specific subhead. Everything after that subhead came from another email.

Here’s an example.

Everything after the yellow highlighted copy was the same for nearly three years. 

Yes, there may have been some minor tweaks to the balance of the copy that tied into the new theme, but they were so minor that it never took me more than 30 minutes to make the changes.

And it did it over…

And over…

And over…

Because I was so quick at this, I could get a call at 6:00 am PST and deliver a new copy test by 8:00 am, and the client would have it in the mail by 10:00 am.

As my number one client said to me,

“I’ve never met anyone who can breathe new life into old packages and increase sales like you can.”

And I did it over and over again, all by attaching new leads to old promotions, enabling me to work faster and more efficiently than my competitors.

This is how I could breathe new life into old promotions and make millions of dollars in royalties along the way.

This is just one example.

Every single one of my direct mail, email, and video sales promotions was written with that in mind: a specific point in the copy that you could tie a new lead to.

For example…

  • In my Great Retirement Betrayal, that tie came on page 2: “The Safe Road to a Richer Retirement Begins Here.”
  • In my Tap The Hidden Wealth Inside Your Paycheck, the tie came on the first page at “It’s Your Money.”
  • In my control for The One Stock That Will Make You a Marijuana Millionaire the tie-in came on page 2: “Welcome to Game Changers,” and
  • In my control for Oil Time Bomb to Blindside U.S investors, the tie-in came at page 5: “Where the Big Money Will Be Made.”

If you would like to see firsthand how I executed this, you’ll find my top 10 samples in my $100 Million Copywriting Formula Swipe File.

Each one has been hand-picked by me to give you a bank of winning headlines, leads, transitions, and arguments that you can turn to whenever you need inspiration for your next email, landing page, or video sales letter.

Individually, you’ll see first hand:

  • My headline formula for grabbing readers by the throat
  • How I use subheads and bullet points to keep the readers’ interest throughout each promotion
  • How easily you could attach a new lead to the balance of the copy.
  • How I drop “cookies” throughout each piece to build desire. 
  • How I close sale after sale with time-proven calls-to-action that work! 

Together, you’ll find 233 pages filled with dozens of headline, subhead,  landing page, and call-to-action ideas and offers you can use to keep your copywriting strategies fresh and engaging.  

My hope is that you can use the compartmentalized structure and format of my winning promotions as a step-by-step guide to writing your next big winning email, landing page, or VSL. 

So that you, too, can add a few vitamin booster shots to your copy!

Click here to grab a copy with a special vitamin booster shot discount.


Doug D’Anna

Doug D'Anna

As a seasoned direct response copywriter, Doug D'Anna has created more than 100 widely-mailed control packages for the world's largest specialized information publishers—generating over $100 million in direct sales.