Legendary A-List Copywriter Reveals His Most Powerful Copywriting Tool Ever:
THE MILLION-DOLLAR COPYWRITING FORMULA
“Give Me 60 Minutes a Week and I’ll Show You How to Write Higher Converting Email Campaigns, Funnels, and Video Sales Letters in Half the Time...
and make thousands of dollars in recurring royalties along the way.”
One hour a week is all I need to show you how to:
“I promise to teach you the copywriting success secrets you wish someone had taught you years ago, but never did.”
Let me introduce myself.
My name is Doug D’Anna. While it may be new to you, it’s been a household name to America’s top financial publishing companies for over 30 years.
That’s because my direct mail, email, and video marketing campaigns have, together, generated over $100 million in subscription and book sales.
If my name sounds at all familiar, it’s because you may have heard my interviews with A.W.A.I., Ben Settle, Ken McCarthy, Eddie Shleyner or the late Clayton Makepeace on how to write control-beating copy.
Or you may have heard about the classic direct response promotion I wrote nearly 30 years ago, The Great Retirement Betrayal, which launched my career as an A-List copywriter.
I’m proud to say that it was one of the most widely mailed direct response promotions of the 1990s. It was unbeatable for three years, with the publisher mailing out over 25 million copies.
As a result of its success, I have been hired by every major financial publisher over the past 30 years, including Agora, Boardroom, Cabot Heritage Corporation, Eagle Financial Publications, Forbes, KCI Communications, InvestorPlace, Lombardi Publishing, NewsMax and Weiss Research, just to name a few.
The reason is two-fold:
So while other copywriters take months to write a complete marketing campaign, email promotion, or video sales letter, I can knock out a big-time moneymaker in a few weeks—even days—when I really get in a groove.
The only—and I repeat, the only—reason I can do this is because of the Million-Dollar Copywriting Formula I created 30 years ago.
This formula has allowed me to synthesize the winningest thoughts, ideas, and offers across countless promotions and then fuse that into my next winning marketing campaign.
I don’t mention this to brag, but only to underscore the effectiveness of my system.
These are the secrets I would like to share with you in my Million-Dollar Copywriting Formula coaching program.
If you give me just one hour a week, one-on-one, I will show you how to:
You’ll find what I’m going to share with you…
Solves the Three Greatest Copywriting Problems Most Writers Face
- How to start a marketing campaign, video sales letter, or webinar;
- How to keep the reader reading (without taking them down the wrong path); and
- How to close the sale.
I know this because I struggled with this in the past myself.
So please don’t think that you’re the only one who has shaken in a fetal position in the corner not knowing how to begin, continue, or close out a sales promotion.
Years ago, I was working on a direct mail package for Consumer Reports—my most important client at the time. I had come to a point in the package where I was stuck—staring at the blank screen for 15 straight hours.
I had no idea what to write next. Then after searching and searching through my swipe file, I came up with this simple but powerful transition that made it possible for me to finish the package, “It’s your decision the whole way.” And I have used that line dozens of times over the years in other promotions.
The reason it works is simple: because it connects the dots from one thought to another as it helps my readers make their way down to the order form.
Over the years, I have identified dozens of EASY transitions that automatically help you create an organized sales flow that keeps your reader reading and your copy selling…
A few examples:
That has been my master key to success in copywriting. Connecting the dots from one idea to another as you walk the reader down the path to a sale.
I can show you how to do that.
All by tapping into time-proven selling ideas, concepts, arguments, transitions, and offers I discovered long ago that can make your copy more effective and you a much more successful and faster writer.
Plus I can teach you my multimillion-dollar headline writing formula that automatically organizes what you are selling:
A few examples:
The one thing these headlines/titles have in common is this: they all tell you—and sell you—on what the content is all about.
It is precisely this kind of organization structure that allows me to write twice as many million-dollar marketing campaigns as most writers in a fraction of the time.
Please keep this in mind:
The faster you can knock out a profitable marketing campaign, the faster you can knock out a second and a third one. The more you have out there, the more money you will make.
I would know. During my tenure at InvestorPlace I was called on time and again to turn around an idea at 6:00 am so they could email it out by 10:00 am.
In fact, there were some days that my marketing partners at Phillips/InvestorPlace called “Doug Days” because the only promotions the entire company sent out were ones that I had written.
The reason I was able to deliver again and again was because I have a formula that allows me to take any idea and quickly write a marketing promotion around it, or put a new lead on an old promo—giving it what I would call a vitamin booster shot to boost its response.
Black-and-White Proof That It Works
You need only look at my clients and controls over the past 30 years to see what I am saying is true. There’s…
- Aftershock Report
- Asia Edge
- Blue Chip Growth
- Cabot Dividend Investor
- Cabot Growth Investor
- Cabot Options Trader
- Cabot Small Cap Confidential
- Cabot Stock of the Week
- Cabot Top Ten Trader
- Cabot Marijuana Investor
- Cash Machine
- Charles Payne's Smart Investing
- China Strategy
- Emerging Growth
- Forbes Dividend Investor
- Forbes Gilder Technology Report
- Forbes Nanotech Report
- Forbes Oberweis Report
- Forbes Wireless Outlook
- Forecasts and Strategies
- Global Growth
- Tech Investing
- The Complete Investor
- Trader’s Advantage
- 24-Hour Cash Flow Miracle
- The Ultimate License to Print Money
- Utility Forecaster
- Wall Street’s Best Dividend Stocks
- Wall Street’s Best Investments
- Health & Healing
- High Profit Stocks
- High Yield Investing
- Hilary Kramer's Absolute Capital Return
- Hilary Kramer's Game Changers
- Hilary Kramer's Value Authority
- Hilary Kramer's 2-Day Trader
- Hume Money Files
- Investor Alert
- Investors’ World
- Matt McCall's Investment Opportunities
- Money Map Press
- Natural Prescriptions for Women
- New Mineral Cures
- New Science of Getting What You Want
- Next Generation of Natural Cures
- Personal Finance
- Platinum Growth
- Prevention Health Books
- Private Stock Briefing
- Profitable Investing
- Quantum Growth
- Quantum Wealth System
- Real Wealth Report
- Recurring Riches
- Retirement Letter
- Scarcity & Real Wealth
- Secret Vitamin Cures That Work
- Smart Money with the Dolans
That is what publishers and clients are looking for when they hire you—a consistent string of winning marketing campaigns. That is what I have delivered over and over again during the past 30 years.
This is why many publishers have wished they could have a second Doug D’Anna around, because few writers can deliver copy as quickly and cleanly as I can—let alone write a coherent copy package that sells and deliver it on time.
I don’t mention this to brag but only to confirm the power of the Million-Dollar Copywriting Formula I employ to produce winning sales promotions.
When I become your coach…
I will show you how to fuse together the best ideas from the best promotions in order to create something exciting and new for your promotions.
Working together, one-on-one, via the online conferencing application Zoom.
So Why Am I Willing to Share My Secrets?
My answer is simple:
After 30 years of writing copy, my house is paid for, my kids have graduated from college, and I have enough money to be comfortable.
In other words, I’ve already climbed the mountain, created a multimillion-dollar copywriting business, and now I’m ready for a new challenge.
My next goal is to create a legacy of copywriting knowledge that proves that anyone can use my time-proven formula to create twice as many million-dollar marketing campaigns in half the time—and more effectively than any other copywriting method on the planet.
For these reasons, I am announcing my new copywriting coaching program that will allow me to work with you one-on-one for sixty
minutes a week during which I can teach you my Million-Dollar Copywriting Formula and how to make it work for you.
Initially I was thinking of doing a webinar, but those only apply to the masses in a general way. In order to help you be more effective in your approach, the best way for me to do that is one-on-one.
That’s how I learned.
In fact, I did not step into the big leagues until the legendary publisher Richard Stanton-Jones at Phillips Publishing (now InvestorPlace) hired me to work on a project for the Retirement Letter in 1991.
I would fax him my copy, and then he would take me by the hand by editing my work and coaching me over the phone. This back-and-forth went on for six months.
The result was The Great Retirement Betrayal, which not only beat one of the country’s top copywriter’s controls by 100%, but also earned me over $250,000 in royalties.
This is the promotion that launched my career, and I am forever grateful to him and the entire marketing team at Phillips for my success.
The second project, and my second big control, “Tap the Hidden Wealth Inside Your Paycheck,” that launched the Smart Money with the Dolans publication, took just three weeks to write.
Not only did it beat another well-known A-list copywriter in a split run A/B test, but also put another $100,000 in my pocket—all because I had quickly learned how to fuse winning, market-proven ideas together.
Not bad for three weeks’ worth of work!
The secret to my success:
That was something I had to do if I wanted to play in the big leagues.
That’s because I was competing against the best of the best copywriters in the world, including Gary Bencivenga, Jim Rutz, Clayton Makepeace, and Gene Schwartz.
Of course, I would not have been able to create my system if I wasn’t working one-on-one with Richard, who was working with these greats and then passing their knowledge on to me.
Chris Marett, former Phillips senior vice president and Richard Stanton-Jones’ boss, who also worked with these legends, said my ability to deliver control-beating results was second to none.
As he put it…
“I have been extremely fortunate to have gotten to work with, and learn from many of the great copywriters of our time, including Gary Bencivenga, Gene Schwartz, Gary Halbert and Clayton Makepeace.”
“But for all the significant success I had with these legends, the simple fact is I made more money working with Doug D'Anna...a lot more.”
“Time after time over our 15-year working relationship, Doug has proven himself to be a positioning and copywriting machine, making me look really smart by cranking out winner after winner and turning the toughest copywriting assignments I threw at him into direct marketing gold."
To this day, I can’t tell you how blessed I feel to have worked with Richard and Chris for more than a decade. To learn these secrets the old-fashioned way—one-on-one.
That’s something you simply can’t get from an e-book or seminar.
That’s why the best way to impart my knowledge to you is directly with you.
Not in group classes… or by having to read or fill out workbooks, where you are always wondering, “How is this going to help me get better?”
You will learn, as I did, the old-school way: by listening, taking notes, talking things out, and writing and rewriting, until you get it right.
Here’s a Sneak Preview of What You Will Learn
As your copywriting coach, I will:
All one-on-one via our weekly Zoom sessions.
You’ll also get an inside look at a number of tested and refined key principles of copywriting that have yielded exceptional results that I affectionately call:
Plus I will show you how to develop a solid, winning marketing partnership with your clients that can pay off like a series of no. 1 hit records—complete with thousands of dollars in recurring royalties in your pocket.
Sad truth is, most copywriters work 60 hours (or more) a week to get paid once every two weeks.
With my Million-Dollar Copywriting Formula guiding your career, you’ll be able to turn that concept upside down.
You’ll work once and then get paid over and over again, as I do, just like The Beatles, Rolling Stones and your other favorite bands.
In fact, I have one old client that still sends me $800 – $1200 a month for something that I wrote over 10 years ago!
You got to love that… I certainly do!
I’ll tell you how you can do it too.
I’ll also share with you my never-revealed formula that could make you unbeatable
That, quite simply, is developing a sixth sense for copy. That six sense is freeing your mind in a way that automatically pulls your readers to the order form like a magnet.
The fact is, there are much better writers out there than me. But what they are not as good at is knowing what to write about. That’s where my sixth sense comes in.
Over the years, I have developed an intuition about what will lead a reader to the order form that simply makes head-nodding sense.
Let me explain:
As I write this promotion, my mind is jumping around in excitement as I walk you to my sign-up sheet. My mind is automatically tapping into the hundreds of promotions I have written over the years, searching, like a computer, for the next idea and transition and then using my formula to fuse it all together.
Then, just like this section, it pops up and it moves the reader one step further to the order form.
It comes about from fusing together the great ideas I have seen, written, and used for 30 years that my mind automatically taps into as I write this promotion.
Walter Pearce, former president of KCI Communications, for whom I created numerous control packages, has a name for what I do:
I was able to do this by simply tapping into my sixth sense. When you take advantage of my coaching, you can learn how to do the same thing.
What I Am Offering Here Could Change Your Life
Just as Richard Stanton-Jones’s coaching changed my life in 1991.
If he had not worked with me one-on-one, I might have spent my career hunting for small jobs that would barely pay my mortgage instead of working with A-list clients, making millions of dollars in royalties.
To share with you everything I have learned in 30 years that has made me one of the top copywriters in the financial publishing field—all in five easy-to-understand one-hour sessions.
Here’s the Kind of One-on-One Copywriting Coaching I'll Bring You Every Week
As a result of my success, I’m proud to say that I’ve even earned some good words from the legendary copywriter Gary Bencivenga.
“Writers who can consistently create powerful direct marketing campaigns are as rare as trumpeter swans. I know of only about six in the entire country. Doug D'Anna is on that short list of star writers I never hesitate to recommend.”
Thank you Gary!
As a Part of My Coaching, You’ll Also Receive FREE Copies of My Top 10 Swipe File Samples
These are the ones that I have turned to time and time again to fuse together dozens of winning promotions.
During our sessions I will walk you through them and point out the winning ideas that you can use to fuse together your next sales letter, webinar, summit, or video sales letter.
While I will be providing them to you as part of my coaching, in doing so, you must promise never to share or resell them. They are for your personal use only and will be licensed for your use only.
You wouldn’t want to share them anyway. Because they will give you a leg up on your competitors, who are still trying to figure out how you can write so many winning packages, like me, and ever so fast.
Mark my words…
Once I point out the secrets that lie inside all of these promotions, I guarantee you’ll be riddled with excitement, knowing you will have, perhaps, for the first time ever, a treasure map of time-tested, money-making ideas that you will be able to mine for virtually any project over and over and over again.
That’s really just half the coaching I’m going to bring you…
I’m also going to motivate you as never before so that there is literally nothing to stand in your way ...
If you’ve been copywriting for some time, then you’ve spent more than a few hours bleeding in front of your computer screen.
You also know that having someone to guide you and keep you motivated can make all the difference in the world.
That’s why part of my coaching is to motivate you as never before. To unleash the greatness that lies inside you and develop your powerful subconscious in a way that will continue to move you farther down the pathway to success.
I can tell you firsthand the biggest obstacle that stands between you and rising to the top of the A-list isn’t your writing ability; it’s the limiting belief you place on yourself.
As Henry Ford once said, “If you think you can, you can. If you think you can’t, you can’t.”
With my coaching, you’ll write more, bleed less, and never let the negativity of others stop you in the pursuit of your dreams.
For example, when I was new to copywriting, there was one jerk San Francisco agency creative director who was telling people to stay away from me. Not only did he spread the word that I was no good, but he also said I wasn’t even at the junior copywriter level—and I never even worked for the guy.
There was no way I was going to let that downer keep me down.
Truth is, as you continue down the copywriting path, you are going to meet marketing directors, product managers, and publishers who are going to reject your copy out of hand. They are going to give confusing directions and change their minds after you do what they have asked.
If you continue to let your disappointments rule your life, you will continue to be disappointed.
When you let me coach you, I will refuse to let you stew in negativity; otherwise, you will never see the light of success or feel its all-encompassing warmth.
That’s why, as a part of my coaching, I am going to motivate you as never before. To help you feel 10 feet tall, bulletproof, not to be stopped in the pursuit of your copywriting goals.
You will learn how to:
My ultimate goal to help you is to write with mindfulness and joy in your heart, which not only will speed your writing process but also help you write more intuitively and persuasively.
This is how Steve Kerr was able to coach the Golden State Warriors to five consecutive NBA Finals, winning three championships.
His goal was to impart to his players to play with joy, mindfulness, compassion, and competition in their hearts—all for the love of the game.
This is how I have approached my work for 30 years, with joy, mindfulness, and the attitude that “I will not be denied in the pursuit of my goals.”
This is also why (and please don’t tell my wife) I have never had a REAL job but simply “a creative outlet for which I am paid money.”
And I have been paid a lot of it.
Again, I mentioned this not to boast…
… but only to say that if you take to heart my coaching, you too can possess the same attitude, secure in the knowledge that every word you write puts you one step further towards getting what you want in business and in life.
The kind of coaching that superstar copywriter Adam Wade says can transform you.
“The only word that comes to mind when I think of Doug and his work: “Guru.” He will challenge the way you think and do business — and you’ll thank him for it.”
Also, as part of your training, you’ll receive a FREE copy of my six-part How to Sell Yourself as a Copywriter PDFs...
…which are included in my $3,500 “How to Sell Yourself as a Copywriter” coaching course.
I want you to have these PDFs because learning to write copy is one thing, learning to sell yourself is something else. I don’t want to see all the good work we do together going nowhere if you aren’t getting the work you want.
That’s why I’m including all six PDFs from my $3,500 series.
You’ll find that it’s an old-school approach that helps you generate interest the old-fashioned way—by direct mail, email, and phone.
If you follow the simple path you’ll find in your FREE guides, you will learn…
My goal is for you to emblazon that knowledge in your mind like a cowboy brands a steer so you have it for life.
Up-and-coming superstar copywriter Kevin Dawson would agree…
“Doug’s secrets will revolutionize your copy skills. They will make your confidence and income soar while you shatter the 6-figure barrier, and take your place within the small group of the A-list copywriters.”
So what’s it going to cost?
- Going over things they are simply not teaching, and
- Working with you on an individual basis, as Richard Stanton-Jones did with me when he launched my career 30 years ago.
A few of my colleagues have told me, given my success, that I should be charging Jay Abraham-like rates of $5,000 an hour for the coaching that I am going to share.
But that would go against my mission of helping as many up-and-coming writers as I can get to the next level.
Besides, I didn’t learn my Million-Dollar Copywriting Formula and sales techniques in an hour. I learned them over 30 years!
Because I have synthesized my knowledge and principles into “easy to swallow” bites of information that you can apply almost immediately, it won’t take you 30 years to attain mastery.
- Walking you through my winningest direct mail, email, and video sales letter promotions;
- Revealing the response-boosting ideas, arguments, transitions, and offers contained in them; and
- Showing you how to internalize these secrets so that you can instantly apply them to virtually any project you are working on.
As I do, I’ll explain how you can use this same information to win more jobs in the first place and charge higher fees.
On top of that, our calls are designed to keep you upbeat and motivated, as copywriting can sometimes feel like a punch to the gut.
I don’t know any other A-list copywriting coach today who can give you so much in such a short amount of time working one-on-one.
I look at it this way:
The sooner I can get you up to speed, the sooner YOU can win more controls and make more money. That’s the legacy that I would like to leave behind.
Here’s the best part:
In a Way, My Coaching Is Almost FREE
That’s because you’ll automatically receive FREE copies of my 10 Top Swipe File Samples (a $1,500 value) and my “How to Sell Yourself as a Copywriter PDFs” (a $3,500 value).
In the bargain, you’ll learn my proprietary copywriting formula that could make you $50,000, $75,000, even as much as $100,000 in annual royalties that will more than pay for my coaching.
So in a sense my coaching is almost FREE.
Especially because in the five hours we spend together, you’ll be learning the same skills that propelled me from $0 in 1989 to averaging over $400,000 a year for the past 20 years.
I can’t tell you how great it feels to receive payouts like these over and over…
Enclosed you'll find the following second quarter royalty checks, totaling $159,812.03.
Enclosed you'll find the following first quarter royalty checks, totaling $199,801.72, which represents a nice acceleration in our business partnership.
Enclosed you'll find your first quarter royalty check of $178,249.66. The check is comprised of the following three components:
Enclosed you'll find the following fourth quarter royalty checks, totaling $148,804.78, which represents another really solid quarter for our business parternship.
Enclosed you'll find the following second quarter royalty checks, totaling $165,158.16.
Enclosed you'll find the following thrid quarter royalty checks, totaling $145,355.67.
… All as a result of knowing how to fuse together winning, market-proven ideas into powerful money-making email campaigns, webinars, funnels, and video sales letters.
I’m hoping that my coaching brings you the same kind of payouts I have received over the years, so that you too can feel the same kind of exhilaration that I get from cashing $100,000+ checks over and over and over.
There’s just one catch.
MY TRAINING IS FOR SERIOUS COPYWRITERS ONLY
I have come to a point in my life where I’m only interested in working with those who understand the value that these kinds of secrets can bring them… who want to learn how they can crank out winner after winner, as I do, and apply these skills to their own projects.
And, most importantly, those who understand that when it comes to anything you want in life, you get what you pay for.
If I’ve described you, then you will see my $5,000 fee for five hours of one-on-one coaching as an investment in your future that will take you to the next level and not be blown away by the sticker shock.
If you are taken aback by the cost, then my coaching is not for you.
However, if you are willing to invest $5,000 for five hours’ worth of one-on-one copywriting coaching delivered over the next five weeks, then I know you see my coaching as simply a small down payment on the kind of money you could make when you apply my time-proven, Million-Dollar Copywriting Formula.
You have my promise that I will do my best to make that investment pay off for you.
Why I’m Limiting This to 10 Up-and-Coming Copywriters and Superstars
Long ago I learned that if life is to be worth living, then you must have a life outside of work.
How do you think I was able to coach my kids in sports, run four marathons, and earn black belts in Judo and Brazilian Jiu-Jitsu?
By limiting the amount of work I take on.
Thanks to my Million-Dollar Copywriting Formula, I did not have to take every job that came my way.
I was able to pick and choose projects. I also learned that no matter how critical your work may be, nothing is more important than making sure you spend time with your family.
That’s why I’m not taking on more than 10 copywriters at this time.
That way, I can offer you the special attention you need to get to the next level, while giving you the inside knowledge that drove my career so that you can have more time and money to spend with your family.
Isn’t that really what you are looking for and why you have read this far—to see for yourself how Doug D’Anna can help you…
That’s why you must let me know immediately. Since word is out that I will finally coach new writers on my techniques, my gut tells me that these 10 spaces will sell out quickly.
If you want to be one of the 10, then you must let me know right away. Once all the spaces are filled, the doors will close, and I will add your name to the waiting list, should I decide to do this beyond this first group.
With My Personal Guarantee and Your 100% Commitment, You’re Going to be Great!
When you think that just one winning idea I share with you can make a huge difference in your copy and your career—and that I’ll bring you dozens of ideas over the next five weeks—you really can’t afford to pass up my coaching offer.
You have my word that I will do my best to bring out the best in you.
The rest is up to you.
You see, no matter how many of my secrets I share with you, your success depends on YOU, YOUR effort, YOUR hard work, and YOUR perseverance.
I can show you the skills that have made me one of the top copywriters in the world, but it is up to you to make them work.
In the end, only you can make your dreams come true. But you can count on me to guide you every step of the way.
So what do you say?
If you are ready to become a better, more effective, and successful copywriter—and make a whole lot more money along the way—then I’d be honored to coach you.
All you need to do is click the button at the bottom of the page to get started.
Please be quick.
Once all 10 spaces are filled, I will take this web page down and your name will be placed on a waiting list—on a first-come, first-served basis.
My Million-Dollar Copywriting Formula has made me one of the top copywriters in the country.
You won’t find it anywhere on the internet or on Amazon—I’ve seen to that!
It’s reserved for those who want to work with me directly so that I can share my knowledge with you the old-fashioned way, one-on-one.
The bottom line here is this:
If this is the kind of personal copywriting coaching you are looking for, then I invite you to seize the moment before all the slots are filled so that we can get started right away.
I look forward to coaching and can’t wait to get started.
Click the button below to start your coaching program.
All good wishes,
Doug D’Anna, Creator and Founder of
The Million-Dollar Copywriting Formula
P.S. ONE FINAL NOTE:
I’m so blessed that Richard Stanton-Jones’ coaching and vision for me has come true. As he told Denny Hatch in the March of 1992 issue of Who’s Mailing What:
“I want to make Doug D’Anna richer than his wildest dreams so that nobody will be able to afford to tap his wonderful talent.”
I have lived the dream. My goal is to help you live yours.
Click the button below to start your coaching program.
P.P.S. FYI: It was the copywriting legend Gene Schwartz who finally beat my Great Retirement Betrayal after three years.
I won the control back three weeks later with this simple direct mail package…thanks to my Million-Dollar Copywriting Formula.
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