As you continue down your copywriting journey, you will run up against resistance. Sometimes that resistance will feel like a bump in the road, sometimes it will feel like you’ve hit a brick wall.
I hit a brick wall in 2005 when I found myself out of work!
If you find yourself in the same position, I’m not going to tell you to, “relax’ because that’s BS. You can’t relax. That is not how you turn things around. You need to find work and pay your mortgage!
Here’s the story, and how I turned it around.
The newsletter business had collapsed in 2005, all my clients had been laid off, and nobody was mailing my copy.
In other words, my income stream was gone overnight!
The one and ONLY grain of hope I had was a great meeting with a potential client who had no problem with my $25,000 package fee and royalty, $15K email fee and royalty, and $10K to train his staff. He just had to get authorization and it was a done deal!
ONE PROBLEM
He left a message on my answering machine to apologize that his company would not authorize the funding. Talk about being bummed.
The only ray of hope I had was that we were a match in heaven. He was a database marketer and I was THE copywriter he was looking for.
So I called him back at his Boston office and said, “We got along too well to let this die. If there were a way that I could get you the direct mail, email, and training without a nickel outside your budget, would you want to know about it?”
He said, “How the hell you going to do that?”
I said with all honesty, “All my clients have been laid off. You’re going to bring me in house.”
His response was just as honest, “Hold on…let me close my office door. Let me see what I can do for you. Last year my $1 million business collapsed and I was selling golf equipment for minimum wage.”
Ultimately, we negotiated a two-month deal that got extended to six months. During which time I was able to not only direct mail and call other potential clients but also make $150K that year.
That’s how I turned everything around.
I went back to my roots. Smiling and dialing, sending samples, and closing deals.
If there was one advantage I had over other copywriters, that was it.
My ability to sell myself. I knew how to go out and find business, cultivate it, and close deals.
If you are struggling to find and close clients, I invite you to look into my How to Sell Yourself as a Copywriter home study course. It teaches you the same personal selling skills I used to build my business. The same very ones I used when my business collapsed in 2005.
Here’s the best part: It’s backed by a unique 90-day money back guarantee that will land you three great paying clients if you put in the effort.
