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Coaching / Content Marketing / Copywriting / Copywriting Tips / Swipe File / Uncategorized

Introducing My Deja Vu/Instant Replay Copywriting Blueprint

Over the years, I've developed a range of techniques to craft persuasive and effective copy. One strategy that I've pioneered and found particularly successful is what I call my "Deja…

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March 18, 2023
Coaching / Content Marketing / Copywriting / Copywriting Tips / Swipe File / Uncategorized

What You Can Learn From a Swipe File That No Book or Course Can Teach You

I’m betting you have read A LOT of books or taken courses on direct-response copywriting. I’m also betting that you have memorized many of the principles of copywriting too, such…

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March 11, 2023
Archive / Coaching / Content Marketing / Copywriting / Copywriting Tips / Swipe File

How the Word “Almost” Made Me Over $200,000 in Royalties

The Incredible Persuasive Power of the Word "Almost" If you desire to become a high-level persuader, then you must look deeply into the highest-level persuasive words.  One word that has…

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March 8, 2023
Coaching / Content Marketing / Copywriting / Copywriting Tips / Swipe File

Unlock the Secret to High-Converting Copy: 

How to Reverse Engineer Winning Emails, Landing Pages, and Video Sales Letters If you want a simple way to ramp up the persuasiveness of your promotions, here's what you need to…

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February 27, 2023
Archive / Coaching / Content Marketing / Copywriting / Copywriting Tips / Swipe File

Here’s a Simple Idea That Will Make You Money in the Next 24 Hours

“Here's a Simple Idea That Will Make You Money” is a pitch that I've used for years to catch my clients' attention. The moment I said it, their ears were…

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February 26, 2023
Archive / Coaching / Content Marketing / Copywriting / Copywriting Tips / Swipe File

The Master Key to Copywriting Success:

How to Build Muscle Memory for Effective Persuasion Mental muscle memory is the ability of the brain to remember and recall specific actions or movements through repetition and practice.  While…

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February 24, 2023
Archive / Coaching / Content Marketing / Copywriting / Copywriting Tips / Swipe File

The Shocking Truth about CHTGPT:

How This Tool Will Make Great Copywriters Better and Poor Ones Poorer Copywriting has been around since the invention of the printing press. It's a skill that has evolved over…

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February 24, 2023
Archive / Coaching / Content Marketing / Copywriting / Copywriting Tips / Swipe File

The Internal Radar Screen 
The Master Key to Targeting Your Messaging

As a copywriter, your ultimate goal is to get people to read and respond to your message. But in today's digital world, where people are constantly bombarded with information and…

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February 12, 2023
Archive / Coaching / Content Marketing / Copywriting / Copywriting Tips / Swipe File

How to Earn Your Black Belt In Copywriting 

As a black belt in Judo and Jiu-Jitsu and a 30+ year master copywriter with experience generating over $100 million in sales, I've learned that the discipline and focus required…

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January 28, 2023
Archive / Coaching / Copywriting / Copywriting Tips / Swipe File / Uncategorized

How to Mine Your Swipe File for Million-Dollar Ideas

How to Mine Your Swipe File for Million-Dollar Ideas Mining your swipe file for million-dollar ideas is a great way to jumpstart your writing process and create effective promotions. If…

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January 21, 2023

Doug’s Breakthrough Copywriting

If you have always wondered how major consumer publishers like Investorplace, Forbes, Boardroom, Lombardi Publishing, Agora, Eagle Financial Publications, and Prevention Health Books continually create breakthrough direct response packages, this is classic B-to-C video that you won’t want to miss.

Recent Articles

  • The $100 Million Copywriting Formula Swipe File. Vol. 1
    The $100 Million Copywriting Formula Swipe File. Vol. 1
    December 1, 2021/
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  • Introducing My Deja Vu/Instant Replay Copywriting Blueprint
    March 18, 2023/
    0 Comments
  • What You Can Learn From a Swipe File That No Book or Course Can Teach You
    March 11, 2023/
    0 Comments
  • How the Word “Almost” Made Me Over $200,000 in Royalties
    March 8, 2023/
    0 Comments
  • Unlock the Secret to High-Converting Copy: 
    February 27, 2023/
    0 Comments
  • Here’s a Simple Idea That Will Make You Money in the Next 24 Hours
    February 26, 2023/
    0 Comments
  • The Master Key to Copywriting Success:
    February 24, 2023/
    0 Comments

About Me

About Me

Doug D'anna

As a seasoned direct response copywriter, Doug has created more than 100 widely-mailed control packages for the world's largest specialized information publishers—generating over $100 million in direct sales.

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Doug D'Anna

About Doug

As a seasoned direct response copywriter, Doug has created more than 100 widely-mailed control packages for the world's largest specialized information publishers—generating over $100 million in direct sales. Learn More...

Doug’s Breakthrough Copywriting

Learn how to continually create breakthrough direct response packages with Doug's classic B-to-C video.

Click Here Now to Watch The Full Video!.
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