The Subject Line with the 77% Open Rate…
The Subject Line with the 77% Open Rate and an 18% Click Rate That Sold Out a Seminar One of my greatest blessings as a copywriter was having the opportunity…
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February 22, 2021
The Almost Perfect Copywriting Swipe
If you have been writing copy as long as I have, you know there are no perfect copywriting swipes. They all contain nuggets of information you can tap into for…
February 17, 2021
A Technique for Producing Winning Copywriting Ideas
Looking for a good idea? Look no further. Here you'll find a simple and effective way to come up with dozens of great ones
February 8, 2021
The 115-Word Letter That Made $40,000
You must read this... This powerful little letter, had it been mailed today, would have bround in the equivalent of $739,000!
February 4, 2021
Two Best Jiu-Jitsu Copywriting Secrets
The first secret will add new confidence to your writing. They second one will make you one of the best copywriters in the country.
February 2, 2021
How the First Thing You Learn in Judo Can Help You Rise to the Top of the Copywriting A-List
Success in judo does not begin with your throwing ability It begins with your ability to bounce back up after you get thrown.
February 1, 2021
The Curse of the Black Square!
Curse of the Black Square
If you want to rise to the top of the copywriting A-list, my friend, you must avoid this most dangerous and costly mistake.
January 31, 2021
The New Rules of Copywriting
"A lot of writers know the rules about writing......but they don't know how to write."--Sean Connery as William Forrester in Finding Forester
January 31, 2021
Would you wash and iron a shirt for a nickel?
You can get tons of great ideas out of cold copywriting books. Here is one concept that you could borrow with amazing results....
January 31, 2021
Are you an innovator or an imitator?
In order to get to the next level, my friend, you need to understand the difference between the concepts of modeling and imitating.
January 31, 2021