How This Tool Will Make Great Copywriters Better and Poor Ones Poorer
Copywriting has been around since the invention of the printing press. It’s a skill that has evolved over time, adapting to new technologies and media.
But the future of copywriting is going to look very different from what we’re used to, thanks to advances in artificial intelligence (AI) and specifically, natural language processing (NLP) tools like CHTGPT.
The rise of NLP tools like CHTGPT is already changing the game for copywriters. In the past, copywriters had to rely on their own creativity, experience, and critical thinking skills to craft effective copy. Now, with CHTGPT, copywriters can access a vast database of pre-existing text to generate ideas, phrases, and even entire articles.
This tool will undoubtedly make great writers better, allowing them to quickly generate ideas and refine their writing. However, in my opinion, it will also make poor writers poorer, as they become dependent on CHTGPT to do their thinking for them.
The reason is simple: critical thinking skills are essential to effective and persuasive writing. A great writer can take an idea, analyze it, and turn it into a compelling piece of copy. They can consider the audience, the medium, the competition, and countless other factors that go into creating successful content.
But with CHTGPT, many of these critical thinking skills are no longer necessary. Instead of coming up with their own ideas and arguments, poor writers can simply input their desired output and rely on CHTGPT to generate it for them.
This dependency on AI to do the thinking for them can have negative consequences for poor writers. They may become complacent and never develop their own critical thinking skills. They may lack the ability to think on their feet, react to new information, or adjust their writing to suit changing circumstances. Instead, they will always be dependent on CHTGPT to generate ideas and arguments for them.
On the other hand, great writers will be able to use CHTGPT to supercharge their writing. They will be able to access a vast database of pre-existing text to generate ideas and refine their writing. They will be able to quickly analyze data, develop compelling arguments, and create high-quality content. They will be able to leverage their critical thinking skills to create content that is more engaging, persuasive, and effective than ever before.
This brings me to you and the future of your copywriting.
Will it become a tool or a crutch?
Only you can answer that question.
If you are serious about taking your copywriting to the next level, then I would concentrate on writing from scratch, using your mind to bounce around ideas. Stare deep into a blank page while your mind works, as I have, and you will be better able to program this tool for greater writing success.
The future of copywriting is going to be shaped by AI and NLP tools like CHTGPT. As AI technology continues to advance, it will be up to YOU to adapt and make the most of these powerful new tools.
If you would like to learn how to develop your personal critical thinking skills, write A-list persuasive copy, and get the most out of CHATGPT, invite you to join my Million-Dollar Copywriting Formula coaching program where I will show you how to use CHATGPT:
- As a research tool to improve your copywriting skills
- To generate creative copy ideas and content
- Increase your efficiency and speed up your writing
- Refine and customize customizing the output from ChatGPT to match your writing style and brand voice
ONE FINAL NOTE: This post was written with the aid of CHATGPT