Here's What America's Top Direct Marketers Say About Doug D'Anna
"Since Gary Bencivenga retired, Doug D'Anna has fast become our go-to-guy."
"His outside-the-box thinking and uncanny ability to connect with customers makes Doug a pleasure to work with. Time and again Doug has accepted with enthusiasm those really tough assignments that most copywriters shy away from, and delivered us breakthrough successes on several of our toughest-to-market services."
"Writers who can consistently create powerful direct marketing campaigns are as rare as trumpeter swans. I know of only about six in the entire country. Doug D'Anna is on that short list of star writers I never hesitate to recommend.
"Quick story: one time I encountered a direct mail so excellent, I felt compelled to pen a note to the advertiser, a newsletter publisher, telling him that his copywriter, whoever he or she is, deserves a raise. Many months later, I learned the writer was Doug. I wasn't surprised. With him writing your copy, you are in good hands."
"Boardroom's state-of-the-art direct marketing operation—which has created some of the best selling books and newsletters ever—is built squarely on the back of only the best direct mail copywriters in the world. We only hire the best. Ours is a very, very short list ... and I'm proud to say Doug D'Anna's name has been on it since 1993."
"We pay Doug D'Anna twice what we pay other copywriters..."
"...in terms of both fees and royalties because his copy consistently delivers twice the orders. I highly recommend him."
"This is a guy who knows how to sell!"
"Since I started using Doug's persuasive writing and selling formulas three years ago, I've not only landed more business but also learned how to charge more for my design services. This is a guy who knows how to sell. Thanks for helping me grow my company!"
"I want to make Doug D’Anna richer than his wildest dreams so that nobody will be able to tap his wonderful talent."
"Thanks again for delivering clean, highly-targeted copy that doesn't require endless rounds of revisions. Most importantly, thanks for delivering copy that sells and turning it around on a dime."
"Over the years, Doug and I worked on several winning direct mail packages together. He has great ideas, executes them well, and responds to feedback like the consummate team player. Most importantly, his copy produces results. On top of that, his working style not only made my job easier but also made me look good!"
"Nobody is better at getting your customers to buy!"
"Doug helps you take advantage of the big trends in direct marketing the way a surfer catches the big waves. One of my favorite examples is the promotion he wrote for our flagship newsletter, Personal Finance, called "Boom or Bust Ahead for Technology Stocks?"
During the tech craze, his sales copy not only captured 40,000 new subscribers when our editor rated most techs ‘avoid’ but also was able to remain true to our publication's editorial mission.
I have a name for what Doug does: Zeitgeist marketing. And nobody is better than he is at relating your product to the trends, creating a compelling sales argument, and then getting your customers to buy!"
"Doug D’Anna is one of the most persuasive copywriters in the country, and I’ve worked with them all."
"The magalog format is not only alive and well, but has reached the state of perfection with Doug D’Anna’s effort for The Retirement Letter."
