The Incredible Persuasive Power of the Word "Almost" If you desire to become a high-level persuader, then you must look deeply into the highest-level persuasive words. One word that has…
“Here's a Simple Idea That Will Make You Money” is a pitch that I've used for years to catch my clients' attention. The moment I said it, their ears were…
How to Build Muscle Memory for Effective Persuasion Mental muscle memory is the ability of the brain to remember and recall specific actions or movements through repetition and practice. While…
How This Tool Will Make Great Copywriters Better and Poor Ones Poorer Copywriting has been around since the invention of the printing press. It's a skill that has evolved over…
If you want to keep your readers reading down the page, you will find no better transition phrase than "that's why." This powerful phrase has the ability to keep readers…
As a copywriter, your ultimate goal is to get people to read and respond to your message. But in today's digital world, where people are constantly bombarded with information and…
As a black belt in Judo and Jiu-Jitsu and a 30+ year master copywriter with experience generating over $100 million in sales, I've learned that the discipline and focus required…
How to Mine Your Swipe File for Million-Dollar Ideas Mining your swipe file for million-dollar ideas is a great way to jumpstart your writing process and create effective promotions. If…
If you want to write an effective advertorial that will encourage your readers to buy from you, this article is for you. In it, I will share some tips and…
Welcome to “The Secret to Inevitable Success,” a life coaching program that can help individuals succeed in business and in life starting from scratch. I'm living proof that my teachings…