Are you an innovator or an imitator?
In order to get to the next level, my friend, you need to understand the difference between the concepts of modeling and imitating.
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January 31, 2021
The Two Most Powerful Words in Copywriting
This is one of those great copywriting tips nobody tells you about. It's one of the supreme copywriting tips I have use to rise to the top of the A-list.…
January 30, 2021
How News-Style Copy Can Increase Sales Exponentially
The closer your message resembles the news, the greater your chance of opening your prospect's mind to your sales message.
January 29, 2021
The History of “Frankly, I’m Puzzled…
It's one of the oldest "teasers" in the book, "Frankly I'm puzzled." Copywriters still use it today. Here's why and why it continues to work.
January 29, 2021
My Three-Part Copywriting Success Formula
The first two will make your copy almost irresistible. The third one could make you richer than your wildest dreams.
January 29, 2021
Everything You’ve Been Told about Writer’s Block Is a Lie
You’re stuck. You’ve been staring at a blank screen for hours. You can’t figure out a way to begin, continue, or finish the job you are working on. So you turn to…
January 29, 2021
My life changed for forever when ….
See how one big promotion changed my life...and launched me in the the ranks of the the A-list copywriters...
January 29, 2021
Selling Yourself As A New Copywriter
I see a lot of comments from copywriters here about finding work and selling yourself as a new copywriter. As a 30-year veteran, I would like to share my experience.…
January 28, 2021
“If Money Were on the Other Line, Would You Pick Up the Phone?”
You’d have to be an idiot NOT to say “yes.” Yet, that’s what millions of millennials do every day They fail to make or answer the money call.
January 5, 2021
My 2007 Interview with Clayton Makepeace
Back in 2007, the legendary copywriter Clayton Makepeace interviewed me for his Total Package newsletter. As we all know, Clayton was a force in the business and I was honored that he asked me to do this.
December 22, 2020