In my 30+ years as a copywriter, among the many techniques that have proven successful, one that has consistently stood out is writing news-style copy. I've built a lucrative career…
Make no mistake about it. Nobody buys unless you ask for the sale. As you'll learn today, the ultimate call to action (CTA) is one that seamlessly moves your readers…
How to Reverse Engineer Winning Emails, Landing Pages, and Video Sales Letters If you want a simple way to ramp up the persuasiveness of your promotions, here's what you need to…
$4 REIT to Hit $8 --With 18% Dividends Along The Way You are going to love it! This email promotion for Cash Machine was the control with various leads for over…
I wrote these advertorials for a supplement company that no longer is in business. These were super fun to write. Unfortunately the product never took off. REMEMBER: Nobody buys unless…
Over the past 30 years, my direct mail and email promotions have generated over $100 million in subscription revenues. Volume one features 10 of my favorite promotions. The same ones…