Over the past 30 years, my direct mail and email promotions have generated over $100 million in subscription revenues. Volume one features 10 of my favorite promotions. The same ones…
The Subject Line with the 77% Open Rate and an 18% Click Rate That Sold Out a Seminar One of my greatest blessings as a copywriter was having the opportunity…
If you have been writing copy as long as I have, you know there are no perfect copywriting swipes. They all contain nuggets of information you can tap into for…
Looking for a good idea? Look no further. Here you'll find a simple and effective way to come up with dozens of great ones
You must read this... This powerful little letter, had it been mailed today, would have bround in the equivalent of $739,000!
The first secret will add new confidence to your writing. They second one will make you one of the best copywriters in the country.
Success in judo does not begin with your throwing ability It begins with your ability to bounce back up after you get thrown.
If you want to rise to the top of the copywriting A-list, my friend, you must avoid this most dangerous and costly mistake.
"A lot of writers know the rules about writing......but they don't know how to write."--Sean Connery as William Forrester in Finding Forester
You can get tons of great ideas out of cold copywriting books. Here is one concept that you could borrow with amazing results....