I didn’t know it at the time, but I had my first direct mail campaign success in college too. Here’s the story. As a part of studying for a degree…
If you want to get your advertisments read, then I suggest you take page out of the screenwriters playbook.
If your copy is not converting and you don't know what to do, read my special message today.
I wrote these advertorials for a supplement company that no longer is in business. These were super fun to write. Unfortunately the product never took off. REMEMBER: Nobody buys unless…
Why Testimonials Don't Work Any More It's official. Testimonials are dead. Cut them from your promotions immediately. Your prospect may not believe them anyway. By dropping them you could…
Over the past 30 years, my direct mail and email promotions have generated over $100 million in subscription revenues. Volume one features 10 of my favorite promotions. The same ones…
The Subject Line with the 77% Open Rate and an 18% Click Rate That Sold Out a Seminar One of my greatest blessings as a copywriter was having the opportunity…
If you have been writing copy as long as I have, you know there are no perfect copywriting swipes. They all contain nuggets of information you can tap into for…
Looking for a good idea? Look no further. Here you'll find a simple and effective way to come up with dozens of great ones
You must read this... This powerful little letter, had it been mailed today, would have bround in the equivalent of $739,000!