Time for a copywriting critique? How to tell…
If your copy is not converting and you don't know what to do, read my special message today.
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February 17, 2022
Selling the Golden Dream: Part II
In today’s message, I would like to show you how to take your reader down the Yellow Brick Road. I will give you an example from one of my most successful email promotions. That way you’ll see the effectiveness of my Million-Dollar Copywriting Formula at work.
February 6, 2022
Selling the Golden Dream: Part I
Writing about making money is one of the easiest things to do on the planet. It’s not even a job. REASON: You don’t have to sell people on wanting to make money, have money, or spend money.
February 5, 2022
My 2007 Interview with Clayton Makepeace
Back in 2007, the legendary copywriter Clayton Makepeace interviewed me for his Total Package newsletter. As we all know, Clayton was a force in the business and I was honored that he asked me to do this.
December 22, 2020
The Great Copywriting Debate: Long Copy vs. Short Copy
When I was about to launch this website, I showed it to my wife and sons. They said, “It looks great, but it’s so long. Will anybody read it?” I…
May 15, 2020