Back in 2007, the legendary copywriter Clayton Makepeace interviewed me for his Total Package newsletter. As we all know, Clayton was a force in the business and I was honored that he asked me to do this.
In today’s message, I would like to show you how to take your reader down the Yellow Brick Road. I will give you an example from one of my most successful email promotions. That way you’ll see the effectiveness of my Million-Dollar Copywriting Formula at work.
Writing about making money is one of the easiest things to do on the planet. It’s not even a job. REASON: You don’t have to sell people on wanting to make money, have money, or spend money.
When I was about to launch this website, I showed it to my wife and sons. They said, “It looks great, but it’s so long. Will anybody read it?” I…