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Coaching / Content Marketing / Copywriting / Copywriting Tips / Swipe File

Unlock the Secret to High-Converting Copy: 

How to Reverse Engineer Winning Emails, Landing Pages, and Video Sales Letters If you want a simple way to ramp up the persuasiveness of your promotions, here's what you need to…

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February 27, 2023
Archive / Coaching / Content Marketing / Copywriting / Copywriting Tips / Uncategorized

The Persuasive Power of the Transition “That’s Why”

If you want to keep your readers reading down the page, you will find no better transition phrase than "that's why." This powerful phrase has the ability to keep readers…

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February 14, 2023
Archive / Coaching / Content Marketing / Copywriting / Copywriting Tips / Swipe File

How to Earn Your Black Belt In Copywriting 

As a black belt in Judo and Jiu-Jitsu and a 30+ year master copywriter with experience generating over $100 million in sales, I've learned that the discipline and focus required…

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January 28, 2023
Time for a copywriting critique? How to tell…
Archive / Coaching / Content Marketing / Copywriting / Copywriting Tips

Time for a copywriting critique? How to tell…

If your copy is not converting and you don't know what to do, read my special message today.

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February 17, 2022
Selling the Golden Dream: Part II
Archive / Coaching / Content Marketing / Copywriting / Copywriting Tips

Selling the Golden Dream: Part II

In today’s message, I would like to show you how to take your reader down the Yellow Brick Road. I will give you an example from one of my most successful email promotions. That way you’ll see the effectiveness of my Million-Dollar Copywriting Formula at work.

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February 6, 2022
Selling the Golden Dream: Part I
Archive / Coaching / Content Marketing / Copywriting / Copywriting Tips

Selling the Golden Dream: Part I

Writing about making money is one of the easiest things to do on the planet. It’s not even a job. REASON: You don’t have to sell people on wanting to make money, have money, or spend money.

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February 5, 2022
My 2007 Interview with Clayton Makepeace
Archive / Content Marketing / Copywriting Tips

My 2007 Interview with Clayton Makepeace

Back in 2007, the legendary copywriter Clayton Makepeace interviewed me for his Total Package newsletter. As we all know, Clayton was a force in the business and I was honored that he asked me to do this.

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December 22, 2020
The Great Copywriting Debate: Long Copy vs. Short Copy
Archive / Coaching / Content Marketing / Copywriting / Copywriting Tips

The Great Copywriting Debate: Long Copy vs. Short Copy

When I was about to launch this website, I showed it to my wife and sons. They said, “It looks great, but it’s so long. Will anybody read it?”   I…

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May 15, 2020

Doug’s Breakthrough Copywriting

If you have always wondered how major consumer publishers like Investorplace, Forbes, Boardroom, Lombardi Publishing, Agora, Eagle Financial Publications, and Prevention Health Books continually create breakthrough direct response packages, this is classic B-to-C video that you won’t want to miss.

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Doug D'anna

As a seasoned direct response copywriter, Doug has created more than 100 widely-mailed control packages for the world's largest specialized information publishers—generating over $100 million in direct sales.

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About Doug

As a seasoned direct response copywriter, Doug has created more than 100 widely-mailed control packages for the world's largest specialized information publishers—generating over $100 million in direct sales. Learn More...

Doug’s Breakthrough Copywriting

Learn how to continually create breakthrough direct response packages with Doug's classic B-to-C video.

Click Here Now to Watch The Full Video!.
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