How to Reverse Engineer Winning Emails, Landing Pages, and Video Sales Letters If you want a simple way to ramp up the persuasiveness of your promotions, here's what you need to…
If you want to keep your readers reading down the page, you will find no better transition phrase than "that's why." This powerful phrase has the ability to keep readers…
As a black belt in Judo and Jiu-Jitsu and a 30+ year master copywriter with experience generating over $100 million in sales, I've learned that the discipline and focus required…
If your copy is not converting and you don't know what to do, read my special message today.
In today’s message, I would like to show you how to take your reader down the Yellow Brick Road. I will give you an example from one of my most successful email promotions. That way you’ll see the effectiveness of my Million-Dollar Copywriting Formula at work.
Writing about making money is one of the easiest things to do on the planet. It’s not even a job. REASON: You don’t have to sell people on wanting to make money, have money, or spend money.
Back in 2007, the legendary copywriter Clayton Makepeace interviewed me for his Total Package newsletter. As we all know, Clayton was a force in the business and I was honored that he asked me to do this.
When I was about to launch this website, I showed it to my wife and sons. They said, “It looks great, but it’s so long. Will anybody read it?” I…