The New Rules of Copywriting
"A lot of writers know the rules about writing......but they don't know how to write."--Sean Connery as William Forrester in Finding Forester
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January 31, 2021
Would you wash and iron a shirt for a nickel?
You can get tons of great ideas out of cold copywriting books. Here is one concept that you could borrow with amazing results....
January 31, 2021
Are you an innovator or an imitator?
In order to get to the next level, my friend, you need to understand the difference between the concepts of modeling and imitating.
January 31, 2021
“If Money Were on the Other Line, Would You Pick Up the Phone?”
You’d have to be an idiot NOT to say “yes.” Yet, that’s what millions of millennials do every day They fail to make or answer the money call.
January 5, 2021
My Three “Charlie The Plumber” Rules Every Copywriter Should Know
My Charlie the Plumber Rules are a simple test that assures you will be working with great people instead of a bunch of jerks.
October 1, 2020
Selling the Golden Dream: Part IV
Selling the golden dream is like walking your reader down the Yellow Brick Road to meet the Wizard...who is going to make them rich!
August 30, 2020
Selling the Golden Dream: Part II
In today’s message, I would like to show you how to take your reader down the Yellow Brick Road. I will give you an example from one of my most successful email promotions. That way you’ll see the effectiveness of my Million-Dollar Copywriting Formula at work.
July 12, 2020