You are currently viewing The Almost Perfect Copywriting Swipe

The Almost Perfect Copywriting Swipe

If you have been writing copy as long as I have, you know there are no perfect copywriting swipes. 

They all contain nuggets of information you can tap into for your next project,  but none of them will write the promotion for you.

Perhaps that’s the biggest flaw you’ll find in my new instructional video Breakthrough Copywriting: It won’t write the promotion for you. 

What it will show you is how I created my Million-Dollar Copywriting Formula and how you can use this formula to create more responsive and profitable promotions for you and your clients. 

That’s just the first flaw you’ll find.   

The second flaw is that it was recorded 14 years ago in Standard Definition (SD) before my local Direct Marketing Association club in which I was an active member.   

But please don’t think that the information is dated.  

On the contrary, it is the same timeless money-making formula that I have used for more than 30 years to create dozens of controls for America’s largest financial publishing companies, including: 

  • Cabot Heritage
  • Eagle Financial Publications
  • Forbes
  • InvestorPlace
  • KCI Communications
  • Money Map Press 
  • Street Authority
  • TCI Communications 
  • Weiss Research 

Ironically, you may find it even more relevant today, as many copywriters are looking for new techniques to boost response when the timeless ones continue to work over and over again. 

If you can see past these two flaws, I believe you’ll get a ton of great copywriting ideas from my Breakthrough Copywriting video that will help you write more profitable emails, web pages, and video sales letters.  

Ideas that have stood the test of time and have helped me create some of the most profitable email and online promotions in my industry, including:

  • Tax Bomb to Blindside US Investors 
  • Profit from the Pandemic 
  • Can India Stop China?
  • Have Oil Stocks Finally Had It?
  • Greatest Stock Shock in 70 Years
  • The Paper-Thin iPad
  • Politically Incorrect Doubler 
  • 50% Richer in Six Months or Free
  • How to Buy Amazon for $100 a Share
  • A Rare Opportunity to Turn $1,000 into $200,000
  • The $2 Trillion Windfall
  • $6 Canadian Oil Stock to Hit $15 by Friday 
  • Ride the Robot Car to Retirement Riches
  • The Great Inflation Surprise
  • The Conspiracy to Keep You Out of China
  • One Nation Under China 
  • Five More Tech Stocks to Declare Blockbuster Earnings 
  • Backroom Drug Deal to Deliver Your Next Double

Promotions that together with hundreds more have generated more than $100 million in sales. 

The biggest idea you will find in Breakthrough Copywriting is that creating great copy doesn’t have to be complicated.  On the contrary, it should be easy.    By that I mean easy to read and simple to apply.

Of course, as you know, making something easy to read isn’t always easy to do.  It took me over 200 hours to craft my video presentation to make it easy for you to (1) understand and (2) put these ideas to work. 

That was my ultimate goal:  

To create a mini course on breakthrough copywriting that someone could absorb in hours and make it work the same day. 

By the comments I’ve received, I’ve done just that. 

“I wish I had had this when I started writing copy. I would have bypassed years of trial and error.” 

– – – – – – – – 

“I learned enough new things to make this offer well worth the investment. Hearing a couple of the more advanced topics explained out loud in the author’s own words, versus slogging through a book or training manual, was extremely helpful.” 

– – – – – – – – 

“I paid $2,500 for a big financial publisher’s copywriting course… and got far more from these timeless lessons. It’s like a complete copy course in a single video.”

– – – – – – – – 

That’s what makes Breakthrough Copywriting different–and, perhaps, better than any online course you could take. 

 That’s because there’s…

  • No books to read. 
  • No workbook to fill out.  
  • No assignments you need to complete.  

You will learn, just like in an old-school college class, from watching and taking your own notes.    

But unlike a college lecture you hear just once, you will have the video that you can watch over and over, so that you can continue to mine the video for every nugget of information that you can. 

That’s how I learn and is, in my opinion, the best way I can ingrain my methods in your mind–and is far better than presenting it in a PDF.  

With a video, you can hear it, see it, physically take notes, and review it over and over. 

As a result, this knowledge can pop back into your mind as you are creating a promotion, unlike a printed piece, where you must figure out where you read it and then search for that nugget of information. 

In a way, a video swipe is a lot like a Pimsleur language learning course that you listen and repeat over and over to attain mastery—only with this video swipe, you can both hear and see the lesson at the same time, which is a great option for audio and visual learners.   

If this was filmed in 2007, then why are you making it available now?

That’s a fair question. 

In 2007, I wanted to grab all the controls for all the products I worked on.  

And I did!  

At that time there was no way I was giving up my secrets (and potentially hundreds of thousands of dollars) to other copywriters trying to beat my  controls. 

Today,  it’s a different story.  

My house is paid for, my kids have graduated from college, and I have enough money to live comfortably. 

In other words, I’ve already climbed the mountain, created a multimillion-dollar copywriting business, and am now ready for a new challenge.

My new goal is to create a legacy of copywriting knowledge that proves that anyone can use my time-proven formula to create the same kind of million-dollar marketing campaigns that I have, so that you too can enjoy the same kind of wealth and freedom copywriting can bring you. 

Releasing this video is my way of doing just that.   

Here’s what you’ll discover in Breakthrough Copywriting should you decide to add it to your personal swipe file.

  • How to create a direct mail/email promotion from the start that not only resists fatigue, but also can be easily updated and improved without reinventing the wheel
  • Why breakthrough copy begins with what your customer wants—and not with your product or service
  • How to fashion irresistible headlines that demand to be read, along with compelling body copy that continually outsells your competition
  • The hidden creative challenge that unwittingly sabotages the strongest creative and how to quickly overcome it
  • 7 time-tested creative themes that yield exceptional results for information publishers, and how to apply them to your product
  • A complete analysis of one of my long-running control packages

Plus, you’ll learn how copywriters, creative directors, and marketing managers can partner to gain an overwhelming advantage over their competition.

All in about 60 minutes–using the same techniques that have helped me become one of the highest-paid copywriters in the U.S. today.

So What’s It Going to Cost?

I think you’ll be pleasantly surprised, since (1) those who attended my presentation paid $250 and (2) I’ve  been told the information is equivalent to one of my $1,000 coaching sessions. 

But since my goal is to help as many people get to the level I have reached, I’m not going to charge anything near that. 

I’m charging just enough to cover the ongoing cost of my web developer, host my website, and continue to add new content to my website on a regular basis.  That way I can continue to bring you more ideas to help you improve the effectiveness and persuasiveness of your own efforts. 

Which is why I think $99 is a fair price, especially since I’ll show you step-by-step my method for creating breakthrough direct response copy.

When you consider that just one idea can give you an exponential increase in the persuasiveness of your copy–and I’ll share with you over a dozen–you’ll agree that $99 is a steal of a deal. 

I hope that once you watch it, you’ll agree with my publisher, who says, “This is why we signed Doug D’Anna to an exclusive.” 


As I mentioned at the beginning of my letter today, it’s not the perfect copywriting swipe.   

But again, if you can look past its flaws, you can get some great information that you can use to take your copy and your life to the next level. 

Click here to watch the trailer and then decide.

All good wishes, 

Doug D’Anna, Copywriter and Creator of
Million-Dollar Copywriting Formula 

Doug D'Anna

As a seasoned direct response copywriter, Doug D'Anna has created more than 100 widely-mailed control packages for the world's largest specialized information publishers—generating over $100 million in direct sales.