Ronda Rousey Breaks Arms For Money!
Here’s how you can too!
If you don’t know who Ronda Rousey is, I’d protect your arms.
She’s not only the former Ultimate Fighting Championship’s (UFC) undefeated bantamweight champ and Olympic bronze medal winner in judo but also one heck of a marketer.
All thanks to her ability to break arms for money!
It’s no wonder.
Ronda learned her take-no-prisoners signature arm bar directly from her mother, Dr. AnnMaria De Mars, the 1984 World Judo Champion. The technique not only helped Ronda become a five-time USA senior national judo champion but also won her a bronze medal at the 2008 Olympics.
So it’s no surprise that at one time she was not only the consensus No. 1 pound-for-pound MMA fighter in the world but also the most dominant figure in professional sports, both men and women.
It’s not just me saying this.
Sports Illustrated recently proclaimed her “the world’s most dominant athlete.”
So it’s no wonder she’s starred in The Expendables 3, Furious 7, and Entourage…
…or that she was the main attraction at WrestleMania or that she’s appeared on The Tonight Show with Jimmy Fallon, The View, and Jimmy Kimmel Live, or that she has 14 .5 million followers on Facebook…
…or that she has endorsement deals with Reebok, Monster headphones, and Metro PCS…
…or that her book, My Fight/Your Fight, was at one time the No. 1 best-seller in the Exercise and Fitness category on Amazon.com.
What’s Ronda’s Secret?
Better yet, how can you apply her secret to break arms for money too?
It’s really no secret at all.
It can be boiled down to three words: whatever it takes.
You see, Ronda didn’t become an Olympic bronze medalist or a champ in the Octagon or the most marketable person in the world because she was lucky.
She’s at the top of her game because of her unwavering belief that she can beat anybody and her willingness to go the extra mile to win.
In other words, she’s willing to do whatever it takes. Are you?
If so, here’s the most important Rhonda Rousey habit you can develop.
Surprisingly, it’s not just working harder or smarter than anyone else.
It’s developing an unwavering focus on the “little details” that make a big difference in your results—the details that won Ronda her Olympic bronze medal in judo, which you can see in action in her 14-second victory over Cat Zingano.
In judo those details come down not only to grips, kuzushi (off-balancing), and thousands of hours of practice, but also to studying your opponents to identify their tendencies in order to defeat them.
In copywriting and marketing, that means:
- Breaking down what your competitors are doing creatively and with their offer,
- Applying your God-given marketing skills to beat their control, and then
- Doing whatever it takes to make that happen.
This is how Ronda Rousey breaks arms in the Octagon for money.
This is how you can break arms in marketing for money too.
Here Are Five Black-Belt Arm-Bar Copywriting/Marketing Practices You Can Apply Immediately.
- Find out what your prospect wants and then connect the dots back to your product. After all, isn’t that our job? To give them what they want?
- Outline your clients’ competitors’ winning ads, look at the persuasive techniques they are using along with their offer—and steal them.
- Don’t forget to look at your clients’ losing ads as well as their competitors’ past stinkers. Knowing what doesn’t work is just as important as knowing what does—that way you don’t end up on the wrong end of a 14-second Ronda Rousey arm bar! (Figuratively, of course!)
- Please don’t forget the 40/40/20 rule; that’s where your marketing success can be broken down to 40% offer, 40% list, and 20% creative. That said, work with your client to make an offer that’s so great your prospect does a swan dive to the order form.
- Spend most of your time on your headline. Great headlines are what make great ads great. It’s like the knockout in boxing, the TKO in MMA, and the ippon in judo. Best of all: A great headline serves as an easy outline for a great ad since all you have to do is fulfill that promise of your headline.
ABOUT THE AUTHOR:
Doug D’Anna is not only one of the country’s top direct response copywriters in the financial markets but also holds a black belt in judo from two-time Olympic coach Willy Cahill and a black belt in Brazilian jiu-jitsu from Marco Nascimento. Over the years his copy has beaten the control by 75% while generating more than $100 million in subscription revenues.