The Two Most Powerful Words in Copywriting

The Two Most Powerful Words in Copywriting

This is one of those great copywriting tips nobody tells you about.

It’s one of the supreme copywriting tips I have use to rise to the top of the A-list. It is one the I hope that you can take to heart because it will provide you the most important checklist ever to measure the salesability of your copy.

So what are they?

Many times people think that the two most powerful words in
copywriting and in selling are “free” and “sale.”  

I can understand why you might think that–because those are the
first two words you’re taught.

No matter what copy clinic you go to, they always say, “Hey, people
love stuff that’s free and they love it when it goes on sale.”

But those aren’t the two most powerful words.

These are:  “So what?”  That’s right:  “So what?”

What most people don’t realize is that when your reader receives
his copy, he glances at it and says to himself, “So what?  What’s
the big deal here?”

Fact is, no matter if your copy says “free” or “sale” or “cheap” or
“easy,” your prospect is always looking for the “So what?”  

If you are a copywriter submitting samples to a new client, your
new client is saying the same thing from another point of view.

Please remember this! 

He looks at your materials, and he says, “So what?  Is there
anything new here?  Is there anything unique here?”

If you want to get more work and see your responses take off, then
you should always look at everything you want with your “So what?”
filter on.  That way you’ll see not only how potential prospects
see your work, but how employers view it as well.

My challenge to you is to go back and look at
your failed packages, along with your successful ones, and just see
how unique they are.  

Did they measure up to the “So what?” test.

If you look at them using this check and they’re not unique or different, that’s actually great news. 

You can rework your approach to make sure it contains that special uniqueness your market group is looking for.

If they do measure up to this simple test, congratulations–you’re
ready to take your next step up on the A-list.

Which is why this is one of the most valuable copywriting tips you could ask for.

For more tips like these, please be sure to visit my archive of articles.

If you think you would benefit from one-on-one coaching, here’s what my program offers you.

Yours for success, achievement, and financial security in
copywriting,

Doug D’Anna

Doug D'Anna

As a seasoned direct response copywriter, Doug D'Anna has created more than 100 widely-mailed control packages for the world's largest specialized information publishers—generating over $100 million in direct sales.