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My life changed for forever when ….

Twenty eight years ago, my life changed for forever when the publication “Who’s Mailing What” glowed about the magalog promotion I wrote for The Retirement Letter. They called it a “quintessential example of this splendid direct mail genre.”

That one piece was unbeatable for over three years–ultimately elevating me to the ranks of A-list copywriters. Today, my client list reads like a “Who’s Who” of financial publishers.

Agora Financial

Cabot Wealth

Consumer Reports

Eagle Financial Publications


KCI Communications

Investorplace Media

Lombardi Publishing

Money Map Press



The Complete Investor

Here’s how it all started…

To think this all began when one marketing director at a small credit card company asked me to write a two-page letter for $500!

That’s when I said to myself, “I’m getting into this letter writing business!” I

I’m sure glad that I did. Especially in the financial/investment newsletter sector where publishers pay you like an author and reward you with royalties for your successes!

And boy have I had a lot of success.

I have written many long lasting controls that have generated millions of dollars for my clients. They made me a couple of bucks for me along the way too!

Of course, none of this would have possible without the top marketers and publishers that I have been blessed to work with over the years.

They include: Richard Stanton-Jones, Chris Marett, Melanie Russo, Mike Bell, Doreen Adger, Amy Long, Shannon Miller, Rosemary Owina-Loza, Kim Hyde-Santucci, Roger Michalski, Vicki Moffitt, Halyna Mushak, and Tim Lutts–just to name a few.

Together, they have helped me better shape my thoughts and words in order to develop more powerful and profitable promotions.

No, I’m not retiring. Not any time soon. I still love the business and the work. I just wanted so say thanks to those who have helped me along the way on the anniversary of one of my biggest wins…and where it all started.

This is why I’ve launched a copywriting coaching program: to give back to the industry that has changed my life.

To find out more about my copywriting coaching program, click here.

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Doug D'Anna

As a seasoned direct response copywriter, Doug D'Anna has created more than 100 widely-mailed control packages for the world's largest specialized information publishers—generating over $100 million in direct sales.