“If Money Were on the Other Line, Would You Pick Up the Phone?”
You’d have to be an idiot NOT to say “yes.” Yet, that’s what millions of millennials do every day They fail to make or answer the money call.
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January 5, 2021
My 2007 Interview with Clayton Makepeace
Back in 2007, the legendary copywriter Clayton Makepeace interviewed me for his Total Package newsletter. As we all know, Clayton was a force in the business and I was honored that he asked me to do this.
December 22, 2020
My Three “Charlie The Plumber” Rules Every Copywriter Should Know
My Charlie the Plumber Rules are a simple test that assures you will be working with great people instead of a bunch of jerks.
October 1, 2020
Ronda Rousey Breaks Arms For Money!
Ronda Rousey Breaks Arms For Money! Here's how you can too! If you don’t know who Ronda Rousey is, I’d protect your arms. She’s not only the former Ultimate…
September 15, 2020
The Great Copywriting Debate: Long Copy vs. Short Copy
When I was about to launch this website, I showed it to my wife and sons. They said, “It looks great, but it’s so long. Will anybody read it?” I…
May 15, 2020
Crestmoor 1972-73 League Co-Champs. Yours truly, second row, second from left. Mr. Kent far right
What My Wrestling Coach Taught Me about Copywriting You’ll Never Learn in a Book, Seminar, or Course
My high school wrestling coach Mr. Kent is a legend. He was a Marine, served during the Korean War, and ran our practices like a drill sergeant--and even made us shave our heads at the beginning of the season, just like new recruits.
March 9, 2020
The Master Key to Copywriting Success Can Be Yours
Aristotle’s Advantage I call it Aristotle's Advantage. When you make it your advantage, it will be as if you had one of the world's greatest master persuaders guiding your copy.…
February 6, 2020