Twitter friends and followers, Thanks for retweeting my Tweet, "Copywriting is a license to print money. I’ve made millions. Direct mail. Email. VSLs. No brag just fact. Follow me for…
I wrote these advertorials for a supplement company that no longer is in business. These were super fun to write. Unfortunately the product never took off. REMEMBER: Nobody buys unless…
Why Testimonials Don't Work Any More It's official. Testimonials are dead. Cut them from your promotions immediately. Your prospect may not believe them anyway. By dropping them you could…
Over the past 30 years, my direct mail and email promotions have generated over $100 million in subscription revenues. Volume one features 10 of my favorite promotions. The same ones…
The first secret will add new confidence to your writing. They second one will make you one of the best copywriters in the country.
Success in judo does not begin with your throwing ability It begins with your ability to bounce back up after you get thrown.
If you want to rise to the top of the copywriting A-list, my friend, you must avoid this most dangerous and costly mistake.
"A lot of writers know the rules about writing......but they don't know how to write."--Sean Connery as William Forrester in Finding Forester
You’re stuck. You’ve been staring at a blank screen for hours. You can’t figure out a way to begin, continue, or finish the job you are working on. So you turn to…
See how one big promotion changed my life...and launched me in the the ranks of the the A-list copywriters...