Over the years, I've developed a range of techniques to craft persuasive and effective copy. One strategy that I've pioneered and found particularly successful is what I call my "Deja…
I’m betting you have read A LOT of books or taken courses on direct-response copywriting. I’m also betting that you have memorized many of the principles of copywriting too, such…
The Incredible Persuasive Power of the Word "Almost" If you desire to become a high-level persuader, then you must look deeply into the highest-level persuasive words. One word that has…
How to Reverse Engineer Winning Emails, Landing Pages, and Video Sales Letters If you want a simple way to ramp up the persuasiveness of your promotions, here's what you need to…
“Here's a Simple Idea That Will Make You Money” is a pitch that I've used for years to catch my clients' attention. The moment I said it, their ears were…
How to Build Muscle Memory for Effective Persuasion Mental muscle memory is the ability of the brain to remember and recall specific actions or movements through repetition and practice. While…
How This Tool Will Make Great Copywriters Better and Poor Ones Poorer Copywriting has been around since the invention of the printing press. It's a skill that has evolved over…
If you want to keep your readers reading down the page, you will find no better transition phrase than "that's why." This powerful phrase has the ability to keep readers…
As a copywriter, your ultimate goal is to get people to read and respond to your message. But in today's digital world, where people are constantly bombarded with information and…
As a black belt in Judo and Jiu-Jitsu and a 30+ year master copywriter with experience generating over $100 million in sales, I've learned that the discipline and focus required…